The Wintour Virtual Simulation Teaching Laboratory is built for the purpose of digital marketing and operation simulation teaching. It focuses on improving the deep integration of information technology and experimental teaching, exploring new practical teaching modes for online and offline digital courses, and cultivating students' digital thinking, digital marketing planning capabilities, data collection and application, and data analysis capabilities in the era of mobile Internet and big data.

The laboratory is equipped with the DOSSM-MarTech online sales experimental platform for the tourism and hospitality industry, the DOSSM-MarTech digital marketing and operation experimental platform, and the WeChat virtual simulation teaching platform to build a completely closed-circle digital marketing virtual simulation learning environment. Consequently, students can have project-based learning along with experimental tasks, so as to master relevant knowledge and skills of digital marketing and operations.

Besides, the laboratory adopts the DOSSM-STP serious game-based learning (electronic simulation sand table) system to pass on theoretical knowledge and practical knowledge to students in context. The laboratory brings real enterprise problems into the classroom, simulates the problems of digital marketing and operations, and gamifies the solving process of business problems. The "student-centered" innovative methods have improved GBS's practical teaching system and experimental teaching quality.